Over the last few years, the world of recruitment has been turned upside down. With the advancement of technology and innovation, new tools and methods are revolutionising the way companies select their future employees. One of these major changes is pre-recorded video interviews. If you're wondering how AI and video interviews can optimise your recruitment process, this article is for you.
1. Why is video interviewing crucial to the recruitment process?
A video interview is not a simple video conference. It's an asynchronous recording where candidates answer pre-established questions at their own pace, and recruiters then review these responses at their convenience. This flexibility delivers an enriched candidate experience, reducing stress and enabling better preparation. What's more, for recruiters, it means that time and resources are optimised as they can view, review and evaluate interviews at their own pace.
In just a few steps, how does it work?
- The recruiter prepares the questions and chooses their format, such as video, audio, text or MCQ.
- The candidate receives an invitation to attend the interview via a link.
- The candidate records their answers. Depending on the tools available, they may have time to prepare their answers or have the option of re-recording their answers.
- The recruiter assesses the responses at their convenience, with no time constraints.
2. AI: A driver for efficiency and precision
With the growing number of candidates in the job market and the need for efficiency, the use of artificial intelligence is becoming a standard practice. AI can process and analyse huge amounts of data quickly and efficiently. In the context of pre-recorded video interviews, it can:
- Assess candidates' skills: AI offers new perspectives, particularly in the analysis of non-verbal communication. Factors such as prosody, speed of speech and gestures can be analysed. Another approach involves assessing the semantic content of responses to determine a candidate's skills and suitability for the job.
- Reduce rates of human error: Unintentional bias is common during interviews. Pre-recorded video interviews are structured, with candidates being asked the same questions, so analysis of responses by AI, when trained properly, can help minimise these biases, ensuring a more objective assessment.
However, while AI promises to optimise the recruitment process, it is essential to ethically approach its use, avoiding automated selection based solely on candidates' responses.
3. Setting up pre-recorded video interviews: the best practices
- Choose the right tool. There are several platforms offering asynchronous video interview services. Make sure you choose the one that best meets your company's needs.
- Train your teams. Even though AI is involved in most of the process, it is essential that recruiters understand how to use it effectively.
- Prepare your questions well. Identify the essential skills and ask behavioural questions to get a concrete view of professional behaviour. Limit the number of questions. Five to seven questions are generally sufficient.
- Be personal. Use video format to record your questions so that candidates feel as if they are interacting with a real person.
- Communicate with transparency. Explain the process, indicate deadlines and give clear instructions for recording. Inform your candidates of the benefits and reassure them about the security of their data.
- Offer technical support. Make sure that candidates have access to support so that any technical problems can be resolved quickly.
The AI-assisted video interview is not just a trend, it's a revolution in recruitment. It offers an opportunity to optimise the recruitment process, reduce costs, improve efficiency, and offer a unique experience to candidates. With thoughtful and strategic implementation, companies can take full advantage of this innovation.
For those wishing to delve deeper into the subject and gain insight into this new trend, Central Test invites you to attend our "AI in recruitment: explore the power of pre-recorded video interviews" webinar on 12 September at 11:30 CET. Register now.