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Motivation et engagement

Annual Appraisals: 3 Key Steps to Strengthen Employee Engagement

eye 118 Mise à jour le 13 Jan. 2025
Annual
tag ##ManagementLeadership

In a professional landscape shaped by digitalisation and the rise of hybrid work, employee engagement has become a critical challenge for organisations. The annual appraisal, far from being a mere administrative formality, represents a strategic opportunity to enhance engagement and maintain a strong connection with teams, whether they work remotely or on-site.

Here are the three essential steps to transform this exercise into a genuine lever for engagement.

1. Thorough and Digitalised Preparation

Preparation is the cornerstone of a successful annual appraisal, especially in a hybrid work environment. This crucial step requires a structured and digitalised approach to ensure its effectiveness. It is essential to provide the employee with a detailed appraisal framework several weeks in advance via the company's collaborative tools. This framework should cover all key discussion topics: achievements over the past year, skills developed, career aspirations, and training needs.

To enrich this preparation, organisations can leverage digital tools for evaluation and self-reflection. Online psychometric tests, such as MOTIVATION+ to identify factors driving job satisfaction or e-Stress Profile to analyse sources of stress, help objectify discussions and personalise the exchange. This digital approach not only facilitates remote preparation but also encourages deeper, well-documented reflection.

2. A Constructive Review Focused on the Employee Experience

The review of the past year should go beyond a simple objective check-in to delve deeply into the employee’s overall experience in this new work context. This stage begins with an open dialogue about the professional journey: How has the employee navigated the year? What were their biggest challenges and successes? How did they experience the balance between remote and on-site work?

This conversation should address several key dimensions in depth:

  • Work-life balance, particularly in a hybrid work context.
     
  • Quality of team interactions, whether virtual or in-person.
     
  • Effectiveness of collaborative tools.
     
  • Sense of belonging to the organisation.

Psychometric test results can enrich these discussions by providing objective insights into sources of motivation and stress, while also suggesting concrete areas for improvement.

3. An Ambitious and Personalised Future Outlook

The final step, looking ahead, is vital for sustaining and strengthening employee engagement. This stage should involve crafting a motivating professional plan that considers the new realities of work. It starts with an in-depth discussion about the employee’s career aspirations and how they align with the opportunities offered by the organisation in an increasingly digital environment.

The definition of future objectives should encompass both personal development goals and the company’s needs. These objectives must be SMART (specific, measurable, achievable, relevant, and time-bound) while accounting for the nuances of hybrid or on-site work. The resulting development plan should combine various learning modalities: online training, virtual coaching, cross-functional projects, and upskilling, particularly with digital tools.

The appraisal concludes with the establishment of a clear action plan and a follow-up schedule adapted to the employee’s work mode. This follow-up can leverage digital tools for continuous feedback, enabling regular adjustments and maintaining engagement dynamics throughout the year.

When conducted following these three key steps, the annual appraisal becomes a valuable opportunity to strengthen employee engagement, even in a hybrid work context. It creates an authentic dialogue, highlights individual contributions, and builds a motivating professional plan. This structured yet flexible approach transforms a traditional exercise into a genuine lever for sustainable performance and engagement.

Lucia Mititel

Directrice Communication & Marketing Digital

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