While personality assessments help define part of a sales profile, they’re often not sufficient to assess the specific sales-related aptitudes essential for success.
Sales potential is a subtle mix of motivation and personality, alongside specific aptitudes for selling, technical skills, relationship intelligence, and intellectual agility.
The added value brought by good salespeople comes from their customer focus and expertise because, much more than just selling, they also have to be a consultant, facilitator, and challenger, bringing unique expertise and a range of different experiences along with them.
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