
For many companies, simulation exercises are becoming standard practice during the recruitment process. In the past, they were primarily used to assess technical expertise, but nowadays, they evaluate behavioural skills.
Sales ability is not just a question of experience. It's also a matter of personality and motivation. Whatever the sphere of activity or the particular requirements of the job, it's clear that the most successful sales people all possess the same common denominator: an ability to sell – a skill that may be difficult to describe, but which is identifiable if you adopt a multi-faceted approach.