Marketing and Communications Senior Executive


Bangalore, India

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Marketing and Communications Senior Executive

We are seeking a Marketing and Communication Senior Executive for our Bangalore office, in India.

We are searching for an experienced marketing communications professional with initiative and know-how, who can work independently to accomplish objectives. 

The Marketing Communications Specialist is responsible for initiating, developing and driving marketing campaigns and programs that support business objectives for English speaking market and more specifically for Indian market.
Reporting directly to the International Communications Manager, the Marketing and Communication Senior Executive will work in partnership with the Sales Department to generate sales leads and increase growth opportunities.

The person will also work closely with the Research and Innovation team to create content related to scientific assessments for Human Resources.

 
Key responsibilities will include:

You will be working closely with the Head of Communications on the following :

  • Create, execute and manage a consistent marketing, advertising and media cover-age plan to create awareness of the Central Test brand, specifically for the Indian and English markets. Also, track and measure ROI of the above efforts.
  • Research, write and edit compelling content and cutting edge news articles for the various communication channels online and offline.
  • Inspire and build marketing collateral to support the brand and product positioning in India.
  • Coordinate & manage local partners/ vendors for marketing deliverables.
  • Organise and coordinate HR events, conferences, product launches, media meetings.
  • Updating and maintaining global website content and social media channels.
  • Work closely with regional team and coordinate communications efforts across offices, worldwide.

Success in this role will require:

  • Strong communications skills in English – written, oral & good design aesthetics.
  • Timely and quality execution with a high level of detail.
  • Being creative and responsible, demonstrating self-motivation and taking initiative.
  • Marketplace knowledge of key concepts in Human Resources and Psychometrics players / competitors is helpful.
  • Profile with demonstrated passion/ knowledge for Psychology will be a plus.
  • Adaptable, open-minded and proven ability to prioritize demands.

We are looking for someone with:

  • BA/BS degree or equivalent in marketing or communications, minimum 3 years of experience in a comparable corporate environment.
  • Experience working in a role in cross-functional and cross-cultural teams is re-quired.
  • Deep knowledge of Indian culture and corporate environment.
  • Proven project management experience and ability to develop and lead the imple-mentation of communications plans and activities.
  • Passion & personality matter - we want to hire someone who will help us achieve truly exceptional results.

Additional information:

Workplace in Bangalore, Koramangala
Position has to be filled as soon as possible.

How to apply:  
Please send us your application (CV and cover letter) hr@centraltest.com